David Liniger Jr. was born in Tucson Arizona, at Davis Monthan AFB. Son of Dave Liniger, Dave has worked for 22 years in various private businesses and family holdings and interests. After attending college in Miami and Denver, he entered the casino industry, opening and managing the Central Palace Casino in Central City, Colorado,  under the Management of the Maloof Gaming, Followed by casino operations management for Harrah’s Casinos of North America. In 1998, David received the opportunity to partner, and operate a medium sized NASCAR venue in North Georgia, operating and promoting 35-40 NASCAR Sanctioned events annually. Over that period, As President of DLJ, Inc, Dave received NASCAR Winston Racing Series Promoter of the year, LEGEND Racing Promoter of the Year, and PARTS Truck Racing Promoter of the year. Specializing in Promotion, Advertising, Sales, Venue Operations, and Press and Media Management.